Lifestyle campaigns, editorial content, and product stories — shot on location, directed on set, delivered concept through final edit. Content built for organic social and pulled regularly into campaign and paid digital.
To support the launch of Peter Millar's "Intentionally Done Right" campaign, I helped tell the story behind the collection through an interview with the Chief Creative Officer, exploring the inspiration and craftsmanship behind the Spring Collection. I then carried that message into our partnership with Sam Burns, using the relationship between practice and tournament play to show that doing something right is built through preparation, reflection, and intention - not just the final result.
The Spring/Summer collection was made to be introduced through a campaign but lived in through social and digital. Set against a Weekend in the Hamptons, the story paired relaxed coastal moments with intentional product details, turning the collection into an experience rather than an advertisement.
Designed around the 2026 Masters and U.S. Open collections, the promotional launch embraced timeless style intertwining with the moments leading into championship golf.
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