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Commercial Real Estate
Role Director · DP · Editor
Category Social Content
Year 2023 – 2024
Overview

Commercial real estate content built to move property and position brands. Shot across New York, Raleigh, and other major markets — bringing the same level of production quality to real estate that most brands reserve for campaigns. Properties, spaces, and the stories behind them, presented with intention.

Videographer: Carl Essa Jr Photographer: Carl Essa Jr Editor: Carl Essa Jr
Confidential HQ 2024
About

Brand content for Confidential HQ — a high-end commercial workspace concept built for the modern professional. The work focused on positioning the space as more than a location: a statement. Clean, controlled visuals designed to reflect the quality of what's inside.

Rich Real Estate 2024
About

Promotional content for Rich Real Estate — shot to reflect the caliber of the properties they represent. The goal was simple: make the spaces feel as compelling on screen as they do in person. Cinematic framing, deliberate movement, and an editorial eye applied to every room.

Blank Estate 2024
About

Visual content for Blank Estate — a real estate brand built around the idea that a space is only as compelling as how it's presented. Shot to emphasize scale, light, and atmosphere. The kind of content that makes someone stop scrolling and start inquiring.